London Fashion Week



Issa DESIGNER NAME: Daniella Helayel


TRADEMARK PIECE: “Issa is all about effortless glamour and our signature belted jersey dresses take you from work to cocktails whilst making women feel confident, comfortable and sexy.”

IDEAL CLIENT: “The Queen of England. She is not just a style icon, but an icon in every sense of the word.”

THE COLLECTION: “I was inspired by the Navajo American Indians, their traditional ikat designs and the wild predatory eagle.”

CULTURAL INFLUENCES: “Music and art permeate through all of my collections; we try to go to as many exhibitions and performances as possible. The musical tastes amongst my design team are so diverse that I’m always discovering something new and exciting.”

PLANS FOR 2013: “2013 will be a big year for Issa as we’re opening our first ever standalone store in Japan in March, followed shortly by a Brazilian store in June! I’m also looking forward to developing our online ventures at issalondon.com. Day by day Issa is growing and it’s a very exciting journey.”

International Stockists

Boutique 1, Dubai
Harvey Nichols, Dubai
Neiman Marcus, USA
Saks Fifth Avenue, USA


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